Social media platforms have an immense influence on the music industry already. Platforms like TikTok demonstrate how artists can utilize them to maximize their reach in a short time frame. Streaming services like Spotify are slowly starting to jump on the trend. What was once a simple tool to listen to your favorite artists, is slowly being transformed into much more.

In this session, we want to explore which social features Spotify already introduced, what impact they had on the app and how consumers received those changes. We also want to give an outlook on possible future implementations and discuss the positive and negative influences they might have on the user experience.